Promuovere Musica

onesheetapp:

Last year, we released the basic version of our custom domain product. It enabled users to forward their domain to their Onesheet page and “mask” the URL. The solution wasn’t ideal, but it worked for the past few months.

Today, we are thrilled to officially announce full support for custom…

Headliner.fm is a platform for trading recommendations with other artists on Facebook, Twitter, and MySpace. You “buy” recommendations using a virtual currency called band bucks, which can be purchased outright for real money or earned by recommending other artists.

Creating a promotion is deceptively simple. You start by writing the recommendation and adding a link: 

I say “deceptively” because I managed to botch my first one, to the tune of 48,043 band bucks. You’re supposed to put your link in the URL box and then click “shorten URL,” which appends a bit.ly link to the message. I wanted people to see where the link went, which makes it more likely to be clicked, so I didn’t shorten it.

My heart sank when I saw that my first recommender’s status update was missing the link. I immediately withdrew the promotion, which only removes it from the pool of promotions artists can accept. I still had to pay for every pending recommendation, even though some were scheduled weeks ahead!

You can’t read an article in the music press without tripping over somebody complaining about Spotify royalties. You’ve heard the chorus: Spotify is destroying what’s left of the CD market. It is cannibalizing iTunes. It is ripping off indie artists. And so on.

So, you think. Spotify must be pretty bad.

But is it?

t’s a format change – that’s why it is stoking so much fear and anxiety in the marketplace. The ability to “access” your media and stream it to any device, anywhere is simply the logical progression of technological development that has led us from vinyl to cassette to CD to download to stream. With each of these format changes, there were a lot of other things that changed as well: economics, marketing strategies, product types and level of consumer engagement are just a few aspects of the music ecosystem that were forced to adapt to the new, different reality.

This guest post by Mark Mulligan, a respected independent music analyst who publishes the Music Industry Blog, includes the full text and main graphics of the speech he delivered at Midem’s Visionary Monday earlier this week.

Today I want to talk to you about a concept called Agile Music, a framework for understanding how artist creativity, industry business models and music products must all undergo a programme of radical, transformational change. I’m going to start by outlining the catalysts for this change.

This is a guest post by Andrew Zarick. Andrew is the Founder & CEO of StereoGrid, a music delivery network that allows artists to easily deliver music to and gain fans and insights from the dissemination of promotional music to music bloggers and press. He is also founder of rap blog 100BestRapSongs.com.

Did you know that you can now earn money from your music on YouTube? The video streaming giant is fast becoming one of the most popular music-discovery platforms, but it’s not only a great site for PROMOTING your music; YouTube has also turned into an essential vehicle for driving independent artist revenue.